What is Intent-Based Marketing?
Discover high-intent accounts that are ready for engagement right from the start. Predict the next move of your prospective customers and know their intent with our services that will help you position yourself better for a sale. Uncover the accounts that are ready-to-buy with state-of-the-art metrics and analytical tools and hone in on your ideal customer type.
Target high-intent accounts
Zero in-the-hot leads from high-quality data with accurate and updated information on target accounts. This helps you to concentrate your marketing efforts on best-fit accounts that are most likely to convert. But the problem is 67% of B2B consumers are already halfway through the buyer’s journey before they engage with sales. So, for the most part, B2B intent remains hidden. The real challenge for a marketer is to uncover high-intent accounts to maximize his sales opportunities.
Score the leads
We match the needs of the account and tailor their CX accordingly. Using the metrics get an idea of which leads have a better chance of converting and curate their “Customer Experience” accordingly. Get a rating for your leads and focus on the high intent ones for better conversions.
We help you engage early in the customer journey leads to better chances of keeping the conversation going and effective follow-ups increase the chances of conversion. Sending out interactive media with personalized messages leads to better trust between the firm and the prospective customers.
Accelerate the conversion process for business transformation. Using ICP, buyer persona, stages in the sales funnels, and qualification scores make sound decisions to drive better conversion amongst qualified leads.